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mytotalretail.com

mytotalretail.com is SSL secured

Free website and domain report on mytotalretail.com

Last Updated: 13th December, 2021 Update Now
Overview

Snoop Summary for mytotalretail.com

This is a free and comprehensive report about mytotalretail.com. The domain mytotalretail.com is currently hosted on a server located in Lansing, Michigan in United States with the IP address 69.16.237.35, where USD is the local currency and the local language is English. Mytotalretail.com is expected to earn an estimated $20 USD per day from advertising revenue. The sale of mytotalretail.com would possibly be worth $14,411 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Mytotalretail.com is very popular with an estimated 6,922 daily unique visitors. This report was last updated 13th December, 2021.

About mytotalretail.com

Site Preview: mytotalretail.com mytotalretail.com
Title: Total Retail - The Retailer's Source for Content & Community
Description: The Retailer's Source for Content & Community
Keywords and Tags: marketing, merchandising
Related Terms: retailer, vitamin retailer
Fav Icon:
Age: Over 8 years old
Domain Created: 24th February, 2015
Domain Updated: 16th May, 2019
Domain Expires: 24th February, 2024
Review

Snoop Score

3/5 (Great!)

Valuation

$14,411 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 62,073
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 6,922
Monthly Visitors: 210,684
Yearly Visitors: 2,526,530
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $20 USD
Monthly Revenue: $600 USD
Yearly Revenue: $7,201 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: mytotalretail.com 17
Domain Name: mytotalretail 13
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 3.96 seconds
Load Time Comparison: Faster than 15% of sites

PageSpeed Insights

Avg. (All Categories) 63
Performance 63
Accessibility 78
Best Practices 69
SEO 83
PWA 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.mytotalretail.com/
Updated: 13th December, 2021

2.18 seconds
First Contentful Paint (FCP)
68%
19%
13%

0.01 seconds
First Input Delay (FID)
93%
4%
3%

Simulate loading on desktop
63

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for mytotalretail.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 40 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Audits

Max Potential First Input Delay — 100 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://mytotalretail.com/
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0
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328
0
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text/css
Stylesheet
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http/1.1
708.02199980244
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text/css
Stylesheet
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http/1.1
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text/css
Stylesheet
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http/1.1
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text/css
Stylesheet
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http/1.1
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Script
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Script
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Script
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Script
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Script
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Script
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http/1.1
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Script
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Script
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Script
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Script
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Script
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http/1.1
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Script
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http/1.1
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Script
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http/1.1
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Script
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http/1.1
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Script
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3346.3969998993
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3341.6069997475
3341.82099998
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https://s0.2mdn.net/10880902/1619471316141/Retail_300x250/data.json
h2
3449.3559999391
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XHR
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3449.8450001702
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Fetch
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjsuKAZBt3ud-5U51T0WJfluI4nJJsuZsiLoxndGbrpOBgYo9lg1-IsApbkCqjWp_D55TJ5VWSb8kWKEqRxjFb3tfKcr0dc5CF81gPvO_NGZbgS_QmQytNDd70Ik-uzbh4901xH-nQWP4NIsr4chUhPDnFaQFXQt_KKMurICsva7CH7uKLR0GmkXIQ8NR-RkEzuq9Abtk1Q8QnnPkocvF7htLjjrc1wuEzGHxt_8wc2TnI3W6BxsYa9P_ZE9valgoThbTI3q3XOdoICltr8R1aBmeGjxAn46PV6V2GHl38-K6dzYKFYkSyxBhq_09Xouk8xQa11iGKmIDO1M&sai=AMfl-YRb23uO_xxfEghmpZgABIJaWgLYCTl1HXtqwt4_D5UvJGG5bdaGgH58EFnLjeJsCDzMN588Z_F6bBM-Jbx-tCmRcq-O61yheBNTQNcwNfo5cTbj5T7wWtwKLHxw8tQ&sig=Cg0ArKJSzDew5fjka0jZEAE&uach_m=[UACH]&urlfix=1&uach=WyJtYWNPUyIsIjEwLjE1LjciLCJ4ODYiLCIiLCI5OC4wLjQ2OTUuMCIsW10sbnVsbCxudWxsLCIiXQ%3D%3D&adurl=
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3460.35999991
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Fetch
https://www.wishpond.com/pages/v2r/2644287/pages.json?variation_id=2905238
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3526.9610001706
3574.2979999632
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https://www.wishpond.com/pages/v2r/2644287/pages.json?variation_id=2905238
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3575.4390000366
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3678.8139999844
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3800.5180000328
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XHR
https://tpc.googlesyndication.com/sodar/sodar2.js
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3846.5240001678
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Fetch
https://s.adroll.com/j/roundtrip.js
http/1.1
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3970.0270001777
16046
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text/javascript
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3943.9050001092
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Document
https://www.google.com/recaptcha/api2/aframe
h2
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text/html
Document
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http/1.1
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http/1.1
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http/1.1
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http/1.1
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4251.9009998068
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http/1.1
4172.9680001736
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Script
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http/1.1
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http/1.1
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Image
https://s.dca0.com/ctx.v1.1.min.js?1635953272
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http/1.1
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https://d.adroll.com/cm/n/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4732.0989998989
4749.0750001743
800
0
302
text/plain
https://d.adroll.com/cm/onevideo/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4732.2260001674
4755.8490000665
828
0
302
text/plain
https://d.adroll.com/cm/outbrain/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4732.3630000465
4756.2699997798
776
0
302
text/plain
https://d.adroll.com/cm/pubmatic/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4732.5180000626
4779.5369997621
882
0
302
text/plain
https://d.adroll.com/cm/r/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4732.6319999993
4756.7920000292
826
0
302
text/plain
https://d.adroll.com/cm/taboola/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4732.9069999978
4756.5020001493
772
0
302
text/plain
https://d.adroll.com/cm/triplelift/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4733.1260000356
4757.1109998971
778
0
302
text/plain
https://d.adroll.com/cm/b/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4733.5439999588
4757.6179997995
771
0
302
text/plain
https://d.adroll.com/cm/x/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4733.7329997681
4757.3779998347
768
0
302
text/plain
https://d.adroll.com/cm/l/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4733.9579998516
4757.8639998101
761
0
302
text/plain
https://d.adroll.com/cm/o/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK
http/1.1
4734.2679998837
4758.1309997477
762
0
302
text/plain
https://d.adroll.com/cm/g/out?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&advertisable=NYGJDST4FVE3VFSZREBNVK&google_nid=adroll5
http/1.1
4734.5579997636
4758.3380001597
759
0
302
text/plain
https://pixel.rubiconproject.com/tap.php?v=194538&nid=3644&put=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&expires=365
http/1.1
4750.7309997454
4791.4880001917
799
42
200
image/gif
Image
https://dsum-sec.casalemedia.com/rum?cm_dsp_id=105&external_user_id=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&expiration=1670923735
http/1.1
4751.128999982
5666.9490002096
776
0
302
text/html
https://pixel.advertising.com/ups/55980/sync?uid=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&_origin=1&gdpr=0&gdpr_consent=BOOla_OOOla_OA2ABBENAkwAAAAXyACAAyAIIA
http/1.1
4756.2830001116
4804.8589997925
609
0
302
text/plain
https://sync.outbrain.com/cookie-sync?p=adroll&uid=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM
http/1.1
4756.7019998096
4853.3080001362
477
0
200
text/plain
Image
https://sync.taboola.com/sg/adroll-network/1/rtb-h?taboola_hm=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM
h2
4756.7699998617
4777.1450001746
315
0
204
text/plain
Image
https://ads.yahoo.com/cms/v1?esig=1~bf4e7dc4546a90c08591652d78a230d3f2ef5733&nwid=10001032567&sigv=1&gdpr=0&gdpr_consent=BOOla_OOOla_OA2ABBENAkwAAAAXyACAAyAIIA
h2
4757.0469998755
4774.3079997599
660
0
204
text/plain
Image
https://eb2.3lift.com/xuid?mid=4714&xuid=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&dongle=c85e
http/1.1
4757.2909998707
4779.8029999249
595
0
302
text/plain
https://ib.adnxs.com/setuid?entity=172&code=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM
http/1.1
4757.7080000192
4811.5770001896
607
43
200
image/gif
Image
https://x.bidswitch.net/sync?dsp_id=44&user_id=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM
http/1.1
4757.9080001451
4767.2359999269
235
43
200
image/gif
Image
https://idsync.rlcdn.com/377928.gif?partner_uid=92aadad918f0f012494d3320e62f1823
http/1.1
4758.2129999064
4794.7760000825
773
0
307
text/plain
https://us-u.openx.net/w/1.0/sd?id=537103138&val=92aadad918f0f012494d3320e62f1823
http/1.1
4758.5319997743
4779.1849998757
532
0
302
text/plain
https://cm.g.doubleclick.net/pixel?google_sc&google_nid=artb&google_hm=kqra2Rjw8BJJTTMg5i8YIw
http/1.1
4758.6369998753
4784.3860001303
755
0
302
text/html
https://www.facebook.com/tr/?id=1032994546819882&ev=PageView&dl=https%3A%2F%2Fwww.mytotalretail.com%2F&rl=&if=false&ts=1639387735818&cd[segment_eid]=MM3A2QQPUNHP7FG477GCRW&sw=800&sh=600&v=2.9.48&r=stable&ec=0&o=29&fbp=fb.1.1639387733108.1957882476&it=1639387732927&coo=false&dpo=LDU&dpoco=0&dpost=0&rqm=GET
h2
4780.9839998372
4796.6229999438
476
44
200
image/gif
Image
https://us-u.openx.net/w/1.0/sd?cc=1&id=537103138&val=92aadad918f0f012494d3320e62f1823
h2
4781.3030001707
4788.0819998682
388
43
200
image/gif
Image
https://simage2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZqcz0xJmNvZGU9MzMwNiZ0bD01MjU2MDA&piggybackCookie=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&gdpr=0&gdpr_consent=BOOoKswOOoKswA2ABBENAkwAAAAXyACACYAIIA
h2
4781.3360001892
4803.3050000668
777
1
200
text/html
Image
https://eb2.3lift.com/xuid?ld=1&mid=4714&xuid=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&dongle=c85e&gdpr=0&cmp_cs=&us_privacy=
h2
4781.4719998278
4801.7310001887
459
37
200
image/gif
Image
https://d.adroll.com/cm/g/in
h2
4784.6880001016
4800.9310001507
710
42
200
image/gif
Image
https://idsync.rlcdn.com/1000.gif?memo=CMiIFxIrCicIARDqIhogOTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjMQABoNCNek3I0GEgUI6AcQAEIASgA
http/1.1
4795.3200000338
4832.6949998736
796
0
307
text/plain
https://d.adroll.com/pex/NYGJDST4FVE3VFSZREBNVK?adroll_fpc=0375129c709e9899db6f265cafa64dc1-1639387735329&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&ev=xidctx&es=%7Brm-SkL-kSz-LH%7D&esv=&pv=81517511429.85094
4804.0180001408
4807.0800001733
0
0
-1
Ping
https://pixel.advertising.com/ups/55980/sync?uid=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&_origin=1&gdpr=0&gdpr_consent=BOOla_OOOla_OA2ABBENAkwAAAAXyACAAyAIIA&verify=true
http/1.1
4805.4510001093
4864.6189998835
669
0
302
text/plain
https://pippio.com/api/sync?pid=5324&it=1&iv=12e7a95b1370f634fab971c76299296da49845e0ebec9d2a3b97165a59059ec9791426b5417dce21&_=2
http/1.1
4833.0489997752
4878.1030001119
1016
0
307
text/plain
https://ups.analytics.yahoo.com/ups/55980/sync?uid=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&_origin=1&gdpr=0&gdpr_consent=BOOla_OOOla_OA2ABBENAkwAAAAXyACAAyAIIA&apid=UP17f05a77-5bf7-11ec-b683-0aee6d7ad1c5
h2
4865.0400000624
4914.8070001975
1003
0
204
text/plain
Image
https://cm.g.doubleclick.net/pixel?google_nid=pippio_dmp&google_cm&google_no_sc&m=CMwpElsKVwgBEJInGlAxMmU3YTk1YjEzNzBmNjM0ZmFiOTcxYzc2Mjk5Mjk2ZGE0OTg0NWUwZWJlYzlkMmEzYjk3MTY1YTU5MDU5ZWM5NzkxNDI2YjU0MTdkY2UyMRAAGgwI16TcjQYSBAgCEABCAEoA
http/1.1
4878.4039998427
4886.7069999687
971
0
302
text/html
https://pippio.com/api/sync/ddp?pid=2&m=CMwpElsKVwgBEJInGlAxMmU3YTk1YjEzNzBmNjM0ZmFiOTcxYzc2Mjk5Mjk2ZGE0OTg0NWUwZWJlYzlkMmEzYjk3MTY1YTU5MDU5ZWM5NzkxNDI2YjU0MTdkY2UyMRAAGgwI16TcjQYSBAgCEABCAEoA&google_gid=CAESEK7hpEImMTFSDJXth9p5pX8&google_cver=1
http/1.1
4887.2179999016
4948.040000163
520
0
307
text/plain
https://usermatch.krxd.net/um/v2?partner=liveramp_identity
http/1.1
4948.4049999155
4964.5969998091
313
0
302
text/plain
https://beacon.krxd.net/usermatch.gif?kuid_status=new&partner=liveramp_identity
h2
4965.1759997942
4980.4609999992
444
0
204
text/plain
Image
https://dsum-sec.casalemedia.com/rum?cm_dsp_id=105&external_user_id=OTJhYWRhZDkxOGYwZjAxMjQ5NGQzMzIwZTYyZjE4MjM&expiration=1670923735&C=1
http/1.1
5667.3670001328
5811.0549999401
1029
43
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
734.326
8.93
744.101
17.073
761.472
63.613
1210.914
8.575
1669.512
101.346
1770.869
12.817
1788.453
16.893
1818.631
29.329
1848.785
9.711
1866.167
5.136
1871.325
6.227
1879.692
25.067
1904.77
9.246
1914.058
12.724
1935.787
29.262
1975.621
5.445
1984.924
6.584
1996.64
27.426
2029.718
5.337
2050.429
13.54
2069.625
12.147
2082.456
28.038
2112.469
52.815
2174.819
13.866
2195.774
205.149
2400.963
5.541
2411.197
9.133
2425.35
7.392
2433.262
10.229
2445.52
11.913
2464.202
39.921
2504.493
35.932
2543.022
89.552
2637.111
5.636
2642.784
30.173
2680.668
8.208
2691.898
6.034
2702.462
7.574
2719.367
7.948
2727.517
32.332
2761.26
5.188
2770.674
7.046
2777.939
59.113
2837.587
8.215
2857.044
7.059
2868.97
5.232
2894.984
10.54
2908.873
48.724
2961.907
63.908
3033.96
10.047
3044.019
8.421
3059.605
13.199
3087.536
19.364
3108.49
19.169
3132.861
7.72
3141.442
6.17
3151.831
6.864
3158.786
7.753
3168.187
25.454
3193.738
6.279
3200.387
6.151
3209.595
6.388
3217.611
11.815
3241.176
16.115
3264.344
6.271
3271.252
5.853
3282.092
11.522
3297.64
15.665
3314.851
35.319
3350.197
21.892
3387.865
27.507
3415.395
11.389
3428.66
24.736
3459.837
39.897
3500.519
11.38
3511.941
11.91
3524.105
11.866
3536.021
35.029
3571.12
5.103
3581.625
11.746
3598.329
13.853
3617.96
12.697
3632.923
20.637
3658.214
12.574
3671.789
25.235
3697.904
11.635
3709.575
6.818
3721.376
14.782
3741.105
6.139
3748.747
11.698
3772.701
11.519
3788.234
17.619
3806.17
11.593
3826.11
6.992
3833.323
8.858
3851.085
16.818
3881.804
14.298
3900.593
7.157
3907.771
11.951
3923.713
11.517
3947.586
9.612
3963.049
11.868
3974.975
8.4
3983.756
11.63
3997.889
12.569
4012.275
5.512
4017.996
5.662
4026.489
10.666
4037.993
17.275
4055.297
14.406
4074.122
16.415
4090.765
23.036
4120.75
10.927
4135.893
16.219
4154.164
6.873
4163.549
11.55
4178.045
22.933
4210.799
18.365
4232.409
7.242
4251.682
24.752
4291.3
7.019
4310.239
5.084
4320.221
14.975
4344.54
26.563
4374.06
9.321
4389.202
11.886
4409.029
11.68
4425.448
12.642
4439.746
11.703
4452.411
8.624
4465.757
18.617
4485.72
8.717
4507.157
8.072
4516.224
11.903
4539.123
12.411
4552.281
12.009
4566.525
18.819
4589.278
8.462
4756.641
16.108
4805.174
11.399
5720.209
6.91
5847.946
51.984
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Properly size images — Potential savings of 24 KiB
Images can slow down the page's load time. Mytotalretail.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
42891
18765
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-x2.png?x92461
10061
5943
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Mytotalretail.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 11 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Mytotalretail.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
43429
11450
Minify JavaScript — Potential savings of 13 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Mytotalretail.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://c.lytics.io/api/tag/bf5cfb723c2209601891f63b3f3257a4/lio.js
12905
5571
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/site.js?x92461
9976
4527
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/bjqs-1.3.js?x92461&ver=4.9.6
4934
2944
Reduce unused CSS — Potential savings of 37 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Mytotalretail.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
43429
37720
Reduce unused JavaScript — Potential savings of 510 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js
355932
208736
https://connect.facebook.net/signals/config/1032994546819882?v=2.9.48&r=stable
90272
84819
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
90290
71185
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
120308
46560
https://d30itml3t0pwpf.cloudfront.net/assets/pages_v2r-fecc1e6a2156b7e0c3f1599c2799e4e904967c8592cbb3e5dc6ad773fdb4737e.js
49824
32745
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
38555
31391
https://cdn.wishpond.net/connect.js?merchantId=1299693&socialCampaignId=2644287&writeKey=89af5518f037
41504
25447
https://af1acb12e22b1689211bc836fae9fec7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
62922
21076
Efficiently encode images — Potential savings of 16 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
57212
9763
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
42891
6657
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 450 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.mytotalretail.com/
446.545
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Mytotalretail.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://mytotalretail.com/
190
https://www.mytotalretail.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Mytotalretail.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 57 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.mytotalretail.com/
29409
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
11851
https://connect.facebook.net/signals/config/1032994546819882?v=2.9.48&r=stable
11848
https://d30itml3t0pwpf.cloudfront.net/assets/pages_v2r-fecc1e6a2156b7e0c3f1599c2799e4e904967c8592cbb3e5dc6ad773fdb4737e.js
4654
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
54
https://connect.facebook.net/en_US/fbevents.js
45
https://cdn.wishpond.net/connect.js
43
https://cdn.wishpond.net/connect.js?merchantId=1299693&socialCampaignId=2644287&writeKey=89af5518f037
43
https://unpkg.com/@lottiefiles/lottie-player@1.5.3/dist/lottie-player.js
43
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids enormous network payloads — Total size was 2,110 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
120308
https://unpkg.com/@lottiefiles/lottie-player@1.5.3/dist/lottie-player.js
91351
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
90290
https://connect.facebook.net/signals/config/1032994546819882?v=2.9.48&r=stable
90272
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
57583
https://d30itml3t0pwpf.cloudfront.net/assets/pages_v2r-fecc1e6a2156b7e0c3f1599c2799e4e904967c8592cbb3e5dc6ad773fdb4737e.js
49824
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
43429
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
43262
https://cdn.wishpond.net/connect.js
41504
https://cdn.wishpond.net/connect.js?merchantId=1299693&socialCampaignId=2644287&writeKey=89af5518f037
41504
Avoid chaining critical requests — 36 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Mytotalretail.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 3 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
gpt-tag-load
Mark
2104.89
gpt-first-ad-request
Mark
2354.944
gpt-first-ad-render
Mark
2466.288
Keep request counts low and transfer sizes small — 263 requests • 2,110 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
263
2160821
Script
79
1248554
Image
94
492405
Other
63
143134
Font
5
123080
Document
14
94138
Stylesheet
8
59510
Media
0
0
Third-party
175
1547782
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
679703
2.685
SHOW DETAILS
209754
0
SHOW DETAILS
124678
0
SHOW DETAILS
92261
0
SHOW DETAILS
92018
0
SHOW DETAILS
51195
0
SHOW DETAILS
40205
0
SHOW DETAILS
35186
0
SHOW DETAILS
20059
0
SHOW DETAILS
8604
0
SHOW DETAILS
6878
0
SHOW DETAILS
6367
0
SHOW DETAILS
4777
0
SHOW DETAILS
2098
0
SHOW DETAILS
1965
0
SHOW DETAILS
1805
0
SHOW DETAILS
1663
0
SHOW DETAILS
1569
0
SHOW DETAILS
1550
0
SHOW DETAILS
1536
0
SHOW DETAILS
1278
0
SHOW DETAILS
1165
0
SHOW DETAILS
1054
0
SHOW DETAILS
920
0
SHOW DETAILS
799
0
SHOW DETAILS
777
0
SHOW DETAILS
757
0
SHOW DETAILS
477
0
SHOW DETAILS
315
0
SHOW DETAILS
235
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
article.post-preview > figure > a > img
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
article.post-preview > figure > a > img
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
THE LATEST CEOs Ask Congress to Address Surge of Retail Crime In a letter to C…
0.039486944988275
THE BEST BLOGS CONNECTING PRINT & DIGITAL DIRECTLY Tips and Trends in Fashion E…
0.037134376261148
CEOs Ask Congress to Address Surge of Retail Crime In a letter to Congressiona…
0.023513133870271
In a letter to Congressional leadership, 20 CEOs of leading retailers expressed…
0.020041944470229
FIND RESOURCES Categories E-Commerce (92) Pricing (9) Search Engine Optimiz…
0.011696290459096
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 6 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.mytotalretail.com/wp-includes/js/thickbox/thickbox.js?x92461&ver=3.1-20121105
4370
103
https://www.mytotalretail.com/
477
64
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
1881
64
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
585
59
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
1402
53
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
2350
51
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mytotalretail.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Time to Interactive — 3.6 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0.186
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Serve images in next-gen formats — Potential savings of 92 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
57212
31544.95
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
42891
23520.5
https://network.napco.com/wp-content/themes/tr/images/info_circle.png?x92461
15184
14989
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/08/A2007029_v1_1400x1400-e1597084752945.png&w=85&h=79
14101
12324.95
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/Wayfair_AllModern-e1638918953545.png&w=85&h=79
13673
11837
Avoid an excessive DOM size — 1,038 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1038
Maximum DOM Depth
SoundCommerce Leverages Real-Time Data to Grow CLV
22
Maximum Child Elements
3-D (1) …
95
Reduce JavaScript execution time — 2.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://tpc.googlesyndication.com/sodar/Enqz_20U.html
684.671
613.295
13.713
https://www.mytotalretail.com/
398.604
202.146
8.477
https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js
340.503
166.363
6.491
Unattributable
274.492
7.75
0.198
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
204.21
161.127
8.986
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
199.273
187.511
6.59
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
184.359
172.419
3.384
https://s.dpmsrv.com/dpm_5fd7e33e01c871f02cbf9f6b0c1feec774b09cf5.min.js
126.04
49.722
2.232
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
90.972
72.187
1.482
https://s0.2mdn.net/10880902/1619471316141/Retail_300x250/index.html
82.815
32.744
1.421
https://pagead2.googlesyndication.com/bg/b_8rsBg2pSAE7OSEuXeXkmKAJRzK7XLbOE8Wp2RNR2Q.js
76.684
73.22
2.631
https://cdn.wishpond.net/connect.js?merchantId=1299693&socialCampaignId=2644287&writeKey=89af5518f037
69.955
58.772
4.013
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
67.435
55.098
3.819
https://af1acb12e22b1689211bc836fae9fec7.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
66.29
20.77
13.082
https://d30itml3t0pwpf.cloudfront.net/assets/pages_v2r-fecc1e6a2156b7e0c3f1599c2799e4e904967c8592cbb3e5dc6ad773fdb4737e.js
61.45
51.349
3.928
https://cdn.wishpond.net/connect.js
55.596
46.828
3.874
Minimize main-thread work — 3.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2342.67
Other
509.11199999999
Style & Layout
172.961
Rendering
156.009
Script Parsing & Compilation
134.725
Garbage Collection
119.611
Parse HTML & CSS
70.353

Metrics

First Contentful Paint — 1.7 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 3.6 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 2.7 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 1.7 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 1,690 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Mytotalretail.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://network.napco.com/total-retail/wp-content/cache/minify/14/efd87.css?cb=92461
333
230
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DOswald%3A400%2C700&swaps%5BOswald%5D=Napco_1
524
70
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DRoboto%3A900%2C400%2C700%2C400italic%2C900italic%2C700italic%2C500italic%2C500%2C300%2C300italic&swaps%5BRoboto%5D=Napco_2
609
150
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
43429
470
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
34193
390
https://www.mytotalretail.com/wp-includes/js/jquery/jquery-migrate.min.js?x92461&ver=1.4.1
4439
190
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/modernizr.min.js?x92461
6767
190
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/bjqs-1.3.js?x92461&ver=4.9.6
4934
190
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/idangerous.swiper.min.js?x92461
12047
150
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/jquery-scrolltofixed-min.js?x92461
2104
70
https://www.mytotalretail.com/wp-includes/js/imagesloaded.min.js?x92461&ver=3.2.0
2902
70
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/boxer/jquery.fs.boxer.min.js?x92461
5211
110
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/noUISlider.6.2.0/jquery.nouislider.min.js?x92461
5563
110
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/site.js?x92461
9976
110
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/post-info.js?x92461
727
70
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prestitial.js?x92461
1027
70
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prescroller.js?x92461
1438
70
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/overlay.js?x92461
1733
70
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sticky.js?x92461
2681
70
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sidebar.js?x92461
2155
70
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/jquery.cookie.js?x92461
1809
70
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/chosen_v1.2.0/chosen.jquery.min.js?x92461
6774
110
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
38555
190
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-migrate.min.js?x92461&ver=4.9.6
974
70
https://www.mytotalretail.com/wp-content/plugins/napco-wp-gdpr/assets/gdpr.js?x92461&ver=4.9.6
1204
70
Serve static assets with an efficient cache policy — 79 resources found
Mytotalretail.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://s.dpmsrv.com/dpm_5fd7e33e01c871f02cbf9f6b0c1feec774b09cf5.min.js
0
39124
https://s.dca0.com/ctx.v1.1.min.js?1635953272
0
2128
https://munchkin.marketo.net/munchkin.js
0
1183
https://s.adroll.com/j/exp/index.js
0
762
https://s.adroll.com/j/pre/index.js
0
733
https://api.lytics.io/api/me/bf5cfb723c2209601891f63b3f3257a4/_uid/89444.03478329888?segments=true&mergestate=true&callback=window.lio.segmentscb&state=%7B%22pubid%22%3A%2250%22%2C%22_ts%22%3A1639387733060%2C%22_nmob%22%3A%22t%22%2C%22_device%22%3A%22desktop%22%2C%22url%22%3A%22www.mytotalretail.com%2F%22%2C%22_ga%22%3A%22126020050.1313089003%22%2C%22_uid%22%3A%2289444.03478329888%22%2C%22_v%22%3A%222.0.0%22%2C%22_e%22%3A%22pv%22%2C%22_sesstart%22%3A%221%22%2C%22_tz%22%3A-8%2C%22_ul%22%3A%22en-US%22%2C%22_sz%22%3A%22800x600%22%2C%22_ca%22%3A%22jstag1%22%7D&ts=1639387733065
0
684
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=9d6292fb-da73-422b-ad13-fd98cd6a59b5&_expected_cookie=5c24bf13a6f34ad4408a839be263d8af
0
499
https://w2.napco.com/webuser/register/?si=50&ai=1&ac=home_page&u=0&g=0
0
203
https://www.redditstatic.com/ads/pixel.js
60000
7991
https://totalretail.disqus.com/count.js
300000
1550
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
1200000
90290
https://connect.facebook.net/signals/config/1032994546819882?v=2.9.48&r=stable
1200000
90272
https://connect.facebook.net/en_US/fbevents.js
1200000
27141
https://cdn.wishpond.net/connect.js
3600000
41504
https://cdn.wishpond.net/connect.js?merchantId=1299693&socialCampaignId=2644287&writeKey=89af5518f037
3600000
41504
https://securepubads.g.doubleclick.net/pagead/js/rum.js
3600000
23043
https://www.google-analytics.com/plugins/ga/inpage_linkid.js
3600000
1518
https://c.lytics.io/static/pathfora.min.js
7200000
22793
https://ssl.google-analytics.com/ga.js
7200000
17793
https://c.lytics.io/api/tag/bf5cfb723c2209601891f63b3f3257a4/lio.js
7200000
12905
https://c.lytics.io/static/v2/io.min.js
7200000
6873
https://c.lytics.io/static/pathfora.min.css
7200000
4288
https://c.lytics.io/api/program/campaign/config/bf5cfb723c2209601891f63b3f3257a4/config.js
7200000
1532
https://snap.licdn.com/li.lms-analytics/insight.min.js
24924000
2419
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
86400000
38782
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
86400000
38782
https://s0.2mdn.net/10880902/Retail_640x480.gif
86400000
15938
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
518198000
43429
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
604800000
38555
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
604800000
34193
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/idangerous.swiper.min.js?x92461
604800000
12047
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/site.js?x92461
604800000
9976
https://www.mytotalretail.com/wp-includes/js/masonry.min.js?x92461&ver=3.3.2
604800000
8950
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/chosen_v1.2.0/chosen.jquery.min.js?x92461
604800000
6774
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/modernizr.min.js?x92461
604800000
6767
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/noUISlider.6.2.0/jquery.nouislider.min.js?x92461
604800000
5563
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/boxer/jquery.fs.boxer.min.js?x92461
604800000
5211
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/bjqs-1.3.js?x92461&ver=4.9.6
604800000
4934
https://www.mytotalretail.com/wp-includes/js/jquery/jquery-migrate.min.js?x92461&ver=1.4.1
604800000
4439
https://www.mytotalretail.com/wp-includes/js/thickbox/thickbox.js?x92461&ver=3.1-20121105
604800000
4422
https://www.mytotalretail.com/wp-includes/js/imagesloaded.min.js?x92461&ver=3.2.0
604800000
2902
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sticky.js?x92461
604800000
2681
https://www.mytotalretail.com/wp-content/plugins/napco-wp-network/modules/search/js/search.js?x92461&ver=1527031158
604800000
2625
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/bootstrap.min.js?x92461
604800000
2279
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sidebar.js?x92461
604800000
2155
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/jquery-scrolltofixed-min.js?x92461
604800000
2104
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/jquery.cookie.js?x92461
604800000
1809
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/overlay.js?x92461
604800000
1733
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/jquery.customSelect.min.js?x92461
604800000
1459
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prescroller.js?x92461
604800000
1438
https://www.mytotalretail.com/wp-content/plugins/napco-wp-gdpr/assets/gdpr.js?x92461&ver=4.9.6
604800000
1204
https://www.mytotalretail.com/wp-includes/js/wp-embed.min.js?x92461&ver=4.9.6
604800000
1174
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prestitial.js?x92461
604800000
1027
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-migrate.min.js?x92461&ver=4.9.6
604800000
974
https://www.mytotalretail.com/wp-content/plugins/disqus-comment-system/public/js/comment_count.js?x92461&ver=3.0.15
604800000
863
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/post-info.js?x92461
604800000
727
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DRoboto%3A900%2C400%2C700%2C400italic%2C900italic%2C700italic%2C500italic%2C500%2C300%2C300italic&swaps%5BRoboto%5D=Napco_2
604800000
609
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DOswald%3A400%2C700&swaps%5BOswald%5D=Napco_1
604800000
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https://network.napco.com/total-retail/wp-content/cache/minify/14/e3dd4.css?cb=92461
604800000
333
https://network.napco.com/total-retail/wp-content/cache/minify/14/efd87.css?cb=92461
604800000
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https://www.mytotalretail.com/wp-includes/js/thickbox/loadingAnimation.gif
2592000000
15621
https://network.napco.com/wp-content/themes/tr/images/info_circle.png?x92461
2592000000
15567
https://network.napco.com/wp-content/themes/napco-editorial/images/sprite_ui.png?x92461
2592000000
13379
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-x2.png?x92461
2592000000
10444
https://www.mytotalretail.com/wp-content/themes/napco-editorial/images/ajax-loader.gif?x92461
2592000000
2926
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-white-x2.png?x92461
2592000000
2595
https://www.mytotalretail.com/wp-content/themes/tr/images/twitter_circle.png?x92461
2592000000
1872
https://www.mytotalretail.com/wp-content/themes/tr/images/linkedin_circle.png?x92461
2592000000
1843
https://network.napco.com/wp-content/themes/tr/images/arrow_circle.png?x92461
2592000000
1840
https://www.mytotalretail.com/wp-content/themes/tr/images/fb_circle.png?x92461
2592000000
1832
https://www.mytotalretail.com/wp-content/themes/tr/images/icn-soc-li-x2.png?x92461
2592000000
1787
https://network.napco.com/wp-content/themes/napco-editorial/images/icn-mag-x2.png?x92461
2592000000
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https://network.napco.com/wp-content/themes/tr/images/show-more-arrow-down.png?x92461
2592000000
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https://network.napco.com/wp-content/themes/napco-editorial/images/carousel-arrow-left-x2.png?x92461
2592000000
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https://network.napco.com/wp-content/themes/napco-editorial/images/menu-arrow-x2.png?x92461
2592000000
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https://network.napco.com/wp-content/themes/napco-editorial/images/carousel-arrow-right-x2.png?x92461
2592000000
1621
https://www.mytotalretail.com/wp-content/themes/tr/images/icn-soc-tw-x2.png?x92461
2592000000
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https://www.mytotalretail.com/wp-content/themes/tr/images/icn-soc-fb-x2.png?x92461
2592000000
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https://www.mytotalretail.com/wp-content/themes/napco-editorial/images/trans.gif?x92461
2592000000
421
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v29/KFOmCnqEu92Fr1Mu4mxP.ttf
3.9450000040233
https://fonts.gstatic.com/s/roboto/v29/KFOlCnqEu92Fr1MmWUlfBBc9.ttf
4.4689998030663
https://fonts.gstatic.com/s/oswald/v40/TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf
4.9400003626943
https://fonts.gstatic.com/s/oswald/v40/TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYA.ttf
4.9290000461042
https://fonts.gstatic.com/s/roboto/v29/KFOlCnqEu92Fr1MmYUtfBBc9.ttf
3.8650003261864
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-x2.png?x92461
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-x2.png?x92461
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/12/jeske-2.jpg&w=108&h=108&c=true
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/10/Stephen-R.-Lett.gif&w=108&h=108&c=true
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2019/01/Jim-Shea-First-Insight.jpg&w=108&h=108&c=true
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https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/06/WIR-TR_072021_GettyImages-1128218442.jpg
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https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/05/GettyImages-1220156853.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/05/GettyImages-1097823406_TR-060921.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/03/TR_032321Webinar_GettyImages-1277156581.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2020/11/GettyImages-1202271610.jpg
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https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2020/10/GettyImages-155440038.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2019/11/Native-Ad-featured-image.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2017/01/Samsung-Native-Ad-featured-image.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2017/01/Throtle-featured-image-.jpg
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/video_poster_72989.jpg&w=88&h=82
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/08/Target_team-members.jpg&w=88&h=82
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1280414921.jpg&w=88&h=82
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https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1327336888.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/09/GettyImages-1306153790.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1280414921.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-980814674.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1283427150.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1188641470.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/05/Walmart_Employee.jpeg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/07/GettyImages-1163568487.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/09/GettyImages-1306153790.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/01/total_retail_talks_square_rgb_400.png&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1133132012.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/08/Target_team-members.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/Wayfair_AllModern-e1638918953545.png&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1281701141.jpg&w=85&h=79
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https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/12/Ikea-catalogs.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/01/GettyImages-1265038744.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1264308221.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/09/text-messaging-250x250.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1283427150.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Cyber-Monday-stock-image.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/06/automated-customer-service.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/06/automated-customer-service.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/video_poster_72989.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/08/Target_team-members.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1308902708.jpg&w=85&h=79
https://www.mytotalretail.com/wp-content/themes/tr/images/fb_circle.png?x92461
https://www.mytotalretail.com/wp-content/themes/tr/images/twitter_circle.png?x92461
https://www.mytotalretail.com/wp-content/themes/tr/images/linkedin_circle.png?x92461
78

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of mytotalretail.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Mytotalretail.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
More News
CONNECTING PRINT & DIGITAL DIRECTLY
CONNECTING PRINT & DIGITAL DIRECTLY
RETAIL SIGNALS
More Blogs
See All »
See All »
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FIND RESOURCES
PARTNER VOICES
SPONSOR CONTENT
SPONSOR CONTENT
RECOMMENDED FOR YOU

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Categories

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div#header-toolbar-left > div.soc-bot-row > a.soc-fb > img
div#header-toolbar-left > div.soc-bot-row > a.soc-tw > img
div#header-toolbar-left > div.soc-bot-row > a.soc-tw > img
div.control-wrap > span.logo > a > img
div.site-container > div.pusher > a > img
ul.socials > li.fb-link > a.soc-link > img
ul.socials > li.twtr-link > a.soc-link > img
ul.socials > li.li-link > a.soc-link > img
div.below-footer > div.logo > a > img
aside#recommendation > article > a > img
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
div.widget > div.clearfix > form > input#resources-search-terms
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Tables and lists

List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Failing Elements
Jobs
Resource Guide
Advertise
Home
Blogs
About Us
Advertise
Reprints
List Rental
Privacy Policy
Customer Service
Subscribe to the Total Retail Report Newsletter
Do Not Sell
RSS Feed
Find a Career in Retail
Find Retail Whitepapers

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
69

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that mytotalretail.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.2.0
jQuery
1.12.4
Modernizr
2.8.3
yepnope
WordPress
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://mytotalretail.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 9 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
5
Medium
SHOW DETAILS
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to load resource: the server responded with a status of 403 (Forbidden)
SHOW DETAILS
Refused to execute script from 'https://ib.adnxs.com/getuid?https://a.dpmsrv.com/dpmpxl/index.php?id=$UID&q%3DxImp%26v%3D1.x%26cl%3D449%26pixelIndex%3D0%26r%3D143929%26tzOffset%3D480%26url%3Dhttps%253A%252F%252Fwww.mytotalretail.com%252F&_=1639387733607' because its MIME type ('image/gif') is not executable.
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=uhjf3n21lizptm3g&social_campaign_id=2644287&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=uhjf3n21lizptm3g&social_campaign_id=2644287&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=uhjf3n21lizptm3g&social_campaign_id=2644287&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=uhjf3n21lizptm3g&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=uhjf3n21lizptm3g&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=uhjf3n21lizptm3g&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=uhjf3n21lizptm3g&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for mytotalretail.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mytotalretail.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of mytotalretail.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mytotalretail.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 55
Performance 25
Accessibility 70
Best Practices 69
SEO 83
PWA 30
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.mytotalretail.com
Updated: 13th December, 2021

6.13 seconds
First Contentful Paint (FCP)
20%
14%
66%

0.17 seconds
First Input Delay (FID)
71%
11%
18%

Simulate loading on mobile
25

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for mytotalretail.com. This includes details about optimizing page load times which can result in a better user experience.

Other

Properly size images
Images can slow down the page's load time. Mytotalretail.com should consider serving more appropriate-sized images.
Defer offscreen images — Potential savings of 6 KiB
Time to Interactive can be slowed down by resources on the page. Mytotalretail.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/06/WIR-TR_072021_GettyImages-1128218442.jpg
5134
4155
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-white-x2.png?x92461
2214
2214
Minify CSS — Potential savings of 11 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Mytotalretail.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
43429
11450
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 250 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.mytotalretail.com/
251.048
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Mytotalretail.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://mytotalretail.com/
630
https://www.mytotalretail.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Mytotalretail.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids enormous network payloads — Total size was 1,852 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
120308
https://unpkg.com/@lottiefiles/lottie-player@1.5.3/dist/lottie-player.js
91351
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
90290
https://connect.facebook.net/signals/config/1032994546819882?v=2.9.48&r=stable
90003
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
57583
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
43429
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
43262
https://cdn.wishpond.net/connect.js
41504
https://s.dpmsrv.com/dpm_5fd7e33e01c871f02cbf9f6b0c1feec774b09cf5.min.js
39125
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
38782
Avoid chaining critical requests — 35 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Mytotalretail.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 3 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
gpt-tag-load
Mark
1423.893
gpt-first-ad-request
Mark
1748.781
gpt-first-ad-render
Mark
1895.485
Keep request counts low and transfer sizes small — 240 requests • 1,852 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
240
1896444
Script
73
1065098
Image
90
471958
Other
56
117843
Font
4
117281
Document
11
74743
Stylesheet
6
49521
Media
0
0
Third-party
152
1283405
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
In a letter to Congressional leadership, 20 CEOs of leading retailers expressed…
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
In a letter to Congressional leadership, 20 CEOs of leading retailers expressed…
0.098909283407506
CEOs Ask Congress to Address Surge of Retail Crime
0.04535587982353
2021 Top Omnichannel Retailers and Industry Themes The Stars of Today’s Omnicha…
0.025330974769452
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.mytotalretail.com/
1776
302
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
12509
249
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
11281
191
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
7961
183
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
7784
177
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
5804
172
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
8144
156
https://www.mytotalretail.com/wp-includes/js/wp-embed.min.js?x92461&ver=4.9.6
14550
131
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
14088
98
https://pagead2.googlesyndication.com/bg/U_DPXy_vflqTjVU_YutWJm0axOJE633NQGMGFEhf2s0.js
17800
93
https://pagead2.googlesyndication.com/bg/b_8rsBg2pSAE7OSEuXeXkmKAJRzK7XLbOE8Wp2RNR2Q.js
9892
85
https://pagead2.googlesyndication.com/bg/b_8rsBg2pSAE7OSEuXeXkmKAJRzK7XLbOE8Wp2RNR2Q.js
9809
83
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
12882
80
https://tpc.googlesyndication.com/sodar/Enqz_20U.html
9169
79
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
13480
76
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
12434
75
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
12758
74
https://tpc.googlesyndication.com/sodar/Enqz_20U.html
9305
74
https://www.redditstatic.com/ads/pixel.js
10109
72
https://www.googletagservices.com/tag/js/gpt.js
3156
68
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mytotalretail.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://mytotalretail.com/
http/1.1
0
75.782999861985
328
0
301
text/html
https://www.mytotalretail.com/
http/1.1
76.160000171512
326.21400011703
30674
159671
200
text/html
Document
https://network.napco.com/total-retail/wp-content/cache/minify/14/efd87.css?cb=92461
http/1.1
340.58000007644
1117.5160002895
333
0
200
text/css
Stylesheet
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DOswald%3A400%2C700&swaps%5BOswald%5D=Napco_1
http/1.1
341.05100017041
615.42400019243
524
394
200
text/css
Stylesheet
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DRoboto%3A900%2C400%2C700%2C400italic%2C900italic%2C700italic%2C500italic%2C500%2C300%2C300italic&swaps%5BRoboto%5D=Napco_2
http/1.1
341.32000012323
637.00600015
609
1837
200
text/css
Stylesheet
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
http/1.1
341.66999999434
663.19200024009
43429
253774
200
text/css
Stylesheet
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
http/1.1
342.02100010589
599.34200020507
34193
97184
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-includes/js/jquery/jquery-migrate.min.js?x92461&ver=1.4.1
http/1.1
342.31500001624
570.23000018671
4439
10056
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/modernizr.min.js?x92461
http/1.1
342.59300027043
561.62599986419
6767
15647
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/bjqs-1.3.js?x92461&ver=4.9.6
http/1.1
342.96100027859
553.37999993935
4934
24470
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/idangerous.swiper.min.js?x92461
http/1.1
343.31799997017
564.00900008157
12047
44384
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/jquery-scrolltofixed-min.js?x92461
http/1.1
343.63100025803
573.75700026751
2104
5765
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-includes/js/imagesloaded.min.js?x92461&ver=3.2.0
http/1.1
344.01400014758
570.90600021183
2902
7994
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/boxer/jquery.fs.boxer.min.js?x92461
http/1.1
344.39400024712
559.2399998568
5211
16305
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/noUISlider.6.2.0/jquery.nouislider.min.js?x92461
http/1.1
344.62800016627
549.21300010756
5563
12944
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/site.js?x92461
http/1.1
344.97600002214
574.38099989668
9976
44250
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/post-info.js?x92461
http/1.1
345.20300012082
562.96100001782
727
797
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prestitial.js?x92461
http/1.1
345.47499986365
572.29200005531
1027
1813
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prescroller.js?x92461
http/1.1
345.95300024375
564.44700015709
1438
2998
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/overlay.js?x92461
http/1.1
346.23000025749
558.87300008908
1733
3609
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sticky.js?x92461
http/1.1
346.59299999475
556.87300022691
2681
6276
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sidebar.js?x92461
http/1.1
346.93200001493
447.84699985757
2155
5424
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/jquery.cookie.js?x92461
http/1.1
347.30800008401
562.19700025395
1809
3243
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/chosen_v1.2.0/chosen.jquery.min.js?x92461
http/1.1
347.59799996391
570.58000005782
6774
27347
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
http/1.1
347.92000008747
620.91400008649
38555
156559
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-migrate.min.js?x92461&ver=4.9.6
http/1.1
348.24400022626
551.66799994186
974
1193
200
application/x-javascript
Script
https://www.mytotalretail.com/wp-content/plugins/napco-wp-gdpr/assets/gdpr.js?x92461&ver=4.9.6
http/1.1
348.54800021276
560.69000018761
1204
2028
200
application/x-javascript
Script
https://www.googletagservices.com/tag/js/gpt.js
h2
1190.4339999892
1207.7279998921
27696
80265
200
text/javascript
Script
https://www.mytotalretail.com/wp-content/themes/tr/images/fb_circle.png?x92461
http/1.1
1190.539999865
1427.3479999974
1832
1451
200
image/png
Image
https://www.mytotalretail.com/wp-content/themes/tr/images/twitter_circle.png?x92461
http/1.1
1190.6610000879
1423.6490000039
1872
1491
200
image/png
Image
https://www.mytotalretail.com/wp-content/themes/tr/images/linkedin_circle.png?x92461
http/1.1
1190.816000104
1296.7099999078
1843
1462
200
image/png
Image
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-x2.png?x92461
http/1.1
1190.9900000319
1427.1439998411
10444
10061
200
image/png
Image
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-white-x2.png?x92461
http/1.1
1191.1200000905
1416.8630000204
2595
2214
200
image/png
Image
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
http/1.1
1191.2150001153
1474.6540002525
57583
57212
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h2
3968.807999976
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http/1.1
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text/html
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h2
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http/1.1
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http/1.1
3970.3850001097
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Image
https://ib.adnxs.com/setuid?entity=172&code=YzJhMGMzMTRkZDA2NmQ0NzhmOGVlNzQ1YmFhNGYxMGE
http/1.1
3970.6200002693
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Image
https://idsync.rlcdn.com/377928.gif?partner_uid=c2a0c314dd066d478f8ee745baa4f10a
http/1.1
3971.0210002959
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http/1.1
3971.3440001942
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https://cm.g.doubleclick.net/pixel?google_sc&google_nid=artb&google_hm=wqDDFN0GbUePjudFuqTxCg
http/1.1
3971.6250002384
3979.7990000807
753
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h2
3979.0050000884
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Image
https://d.adroll.com/cm/g/in
h2
3980.0470001064
3995.7220000215
710
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Image
https://pixel.advertising.com/ups/55980/sync?uid=YzJhMGMzMTRkZDA2NmQ0NzhmOGVlNzQ1YmFhNGYxMGE&_origin=1&gdpr=0&gdpr_consent=BOOla_OOOla_OA2ABBENAkwAAAAXyACAAyAIIA&verify=true
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3986.6490000859
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http/1.1
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http/1.1
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Ping
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
369.949
9.058
379.921
16.382
396.633
75.378
472.222
5.413
705.683
9.079
1159.691
78.155
1251.419
25.917
1278.24
7.621
1291.378
13.903
1309.46
17.071
1326.542
9.24
1335.812
11.175
1349.233
6.206
1355.472
17.962
1377.954
14.392
1401.429
10.057
1427.363
6.642
1439.182
42.893
1482.739
8.316
1510.498
18.151
1528.66
6.129
1535.004
24.586
1560.224
5.167
1565.537
65.459
1634.934
11.99
1651.426
24.765
1676.313
8.385
1684.9
8.767
1698.913
95.666
1804.315
32.894
1837.234
30.428
1868.379
6.218
1877.485
8.217
1890.92
8.509
1899.446
36.79
1936.281
38.202
1976.304
8.814
1992.111
6.44
1998.634
8.039
2007.661
7.949
2070.871
10.139
2083.153
10.651
2094.111
44.191
2138.452
45.852
2197.422
18.835
2217.18
14.322
2232.051
6.575
2238.654
5.764
2244.456
62.345
2307.683
7.25
2316.059
6.072
2322.146
5.593
2330.058
5.876
2336.367
7.213
2356.587
5.502
2378.59
12.467
2401.293
20.689
2422.047
21.315
2445.362
11.452
2458.617
11.337
2470.546
39.951
2511.826
11.666
2526.363
11.357
2541.329
16.941
2559.493
14.293
2574.913
5.629
2580.557
12.734
2597.845
11.594
2610.12
11.511
2623.341
8.861
2632.474
11.444
2644.145
13.176
2657.443
12.261
2672.772
5.749
2680.153
6.325
2695.386
11.282
2706.709
12.857
2723.686
11.72
2736.996
11.56
2751.558
5.724
2757.315
10.443
2767.785
11.857
2779.779
11.327
2796.161
13.656
2809.833
11.294
2821.246
19.745
2841.051
14.362
2856.503
6.195
2863.994
18.42
2885.059
7.892
3561.641
6.346
3568.036
6.942
3592.488
8.384
3606.176
7.37
3614.296
8.293
3645.851
23.267
3671.745
11.737
3687.353
11.435
3704.084
11.625
3716.002
15.468
3731.484
6.91
3738.953
11.862
3760.013
14.425
3775.551
6.635
3788
10.792
3799.786
13.776
3817.374
7.144
3824.573
14.712
3841.532
13.343
3854.991
12.097
3868.121
16.943
3887.526
8.083
3977.754
16.416
4028.091
10.592
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

Cumulative Layout Shift — 0.17
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 250 ms
Users could experience a delay when interacting with the page.

Other

Minify JavaScript — Potential savings of 13 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Mytotalretail.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://c.lytics.io/api/tag/bf5cfb723c2209601891f63b3f3257a4/lio.js
12903
5570
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/site.js?x92461
9976
4527
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/bjqs-1.3.js?x92461&ver=4.9.6
4934
2944
Reduce unused CSS — Potential savings of 35 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Mytotalretail.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
43429
35916
Efficiently encode images — Potential savings of 16 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
57212
9763
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
42891
6657
Avoid serving legacy JavaScript to modern browsers — Potential savings of 52 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.mytotalretail.com/
29409
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
11851
https://connect.facebook.net/signals/config/1032994546819882?v=2.9.48&r=stable
11813
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
54
https://connect.facebook.net/en_US/fbevents.js
45
https://cdn.wishpond.net/connect.js
43
https://unpkg.com/@lottiefiles/lottie-player@1.5.3/dist/lottie-player.js
43
Avoid an excessive DOM size — 1,029 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1029
Maximum DOM Depth
SoundCommerce Leverages Real-Time Data to Grow CLV
22
Maximum Child Elements
3-D (1) …
95

Metrics

First Contentful Paint — 5.5 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 16.2 s
The time taken for the page to become fully interactive.
Speed Index — 8.9 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 890 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 6.5 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 5.5 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 4,820 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Mytotalretail.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://network.napco.com/total-retail/wp-content/cache/minify/14/efd87.css?cb=92461
333
780
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DOswald%3A400%2C700&swaps%5BOswald%5D=Napco_1
524
180
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DRoboto%3A900%2C400%2C700%2C400italic%2C900italic%2C700italic%2C500italic%2C500%2C300%2C300italic&swaps%5BRoboto%5D=Napco_2
609
480
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
43429
2130
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
34193
1830
https://www.mytotalretail.com/wp-includes/js/jquery/jquery-migrate.min.js?x92461&ver=1.4.1
4439
630
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/modernizr.min.js?x92461
6767
780
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/bjqs-1.3.js?x92461&ver=4.9.6
4934
630
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/idangerous.swiper.min.js?x92461
12047
780
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/jquery-scrolltofixed-min.js?x92461
2104
180
https://www.mytotalretail.com/wp-includes/js/imagesloaded.min.js?x92461&ver=3.2.0
2902
180
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/boxer/jquery.fs.boxer.min.js?x92461
5211
330
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/noUISlider.6.2.0/jquery.nouislider.min.js?x92461
5563
330
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/site.js?x92461
9976
630
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/post-info.js?x92461
727
180
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prestitial.js?x92461
1027
180
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prescroller.js?x92461
1438
180
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/overlay.js?x92461
1733
180
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sticky.js?x92461
2681
180
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sidebar.js?x92461
2155
180
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/jquery.cookie.js?x92461
1809
180
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/chosen_v1.2.0/chosen.jquery.min.js?x92461
6774
480
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
38555
1080
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-migrate.min.js?x92461&ver=4.9.6
974
180
https://www.mytotalretail.com/wp-content/plugins/napco-wp-gdpr/assets/gdpr.js?x92461&ver=4.9.6
1204
180
Reduce unused JavaScript — Potential savings of 474 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js
355932
225820
https://connect.facebook.net/signals/config/1032994546819882?v=2.9.48&r=stable
90003
84567
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
90290
71185
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
120308
47313
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
38555
31391
https://cdn.wishpond.net/connect.js
41504
24666
Serve images in next-gen formats — Potential savings of 77 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
57212
31544.95
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
42891
23520.5
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/08/A2007029_v1_1400x1400-e1597084752945.png&w=85&h=79
14101
12324.95
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/Wayfair_AllModern-e1638918953545.png&w=85&h=79
13673
11837
Serve static assets with an efficient cache policy — 74 resources found
Mytotalretail.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://s.dpmsrv.com/dpm_5fd7e33e01c871f02cbf9f6b0c1feec774b09cf5.min.js
0
39125
https://s.dca0.com/ctx.v1.1.min.js?1635953272
0
2128
https://munchkin.marketo.net/munchkin.js
0
1183
https://s.adroll.com/j/exp/index.js
0
762
https://s.adroll.com/j/pre/index.js
0
733
https://api.lytics.io/api/me/bf5cfb723c2209601891f63b3f3257a4/_uid/86496.36251493897?segments=true&mergestate=true&callback=window.lio.segmentscb&state=%7B%22pubid%22%3A%2250%22%2C%22_ts%22%3A1639387767188%2C%22_mob%22%3A%22t%22%2C%22_device%22%3A%22Android%22%2C%22url%22%3A%22www.mytotalretail.com%2F%22%2C%22_uid%22%3A%2286496.36251493897%22%2C%22_v%22%3A%222.0.0%22%2C%22_e%22%3A%22pv%22%2C%22_sesstart%22%3A%221%22%2C%22_tz%22%3A-8%2C%22_ul%22%3A%22en-US%22%2C%22_sz%22%3A%22360x640%22%2C%22_ca%22%3A%22jstag1%22%7D&ts=1639387767190
0
684
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=458dac1d-1477-457f-98ee-30623b384dcd&_expected_cookie=d1d83a7e576213830b0a93fa36aa7640
0
499
https://w2.napco.com/webuser/register/?si=50&ai=1&ac=home_page&u=0&g=0
0
203
https://www.redditstatic.com/ads/pixel.js
60000
7991
https://totalretail.disqus.com/count.js
300000
1550
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
1200000
90290
https://connect.facebook.net/signals/config/1032994546819882?v=2.9.48&r=stable
1200000
90003
https://connect.facebook.net/en_US/fbevents.js
1200000
27158
https://cdn.wishpond.net/connect.js
3600000
41504
https://www.google-analytics.com/plugins/ga/inpage_linkid.js
3600000
1517
https://c.lytics.io/static/pathfora.min.js
7200000
22785
https://ssl.google-analytics.com/ga.js
7200000
17793
https://c.lytics.io/api/tag/bf5cfb723c2209601891f63b3f3257a4/lio.js
7200000
12903
https://c.lytics.io/static/v2/io.min.js
7200000
6873
https://c.lytics.io/static/pathfora.min.css
7200000
4293
https://c.lytics.io/api/program/campaign/config/bf5cfb723c2209601891f63b3f3257a4/config.js
7200000
1528
https://snap.licdn.com/li.lms-analytics/insight.min.js
24889000
2419
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
86400000
38782
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
86400000
38782
https://network.napco.com/total-retail/wp-content/cache/minify/14/31034.css?cb=92461
518164000
43429
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?x92461&ver=4.2.6-78496d1
604800000
38555
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
604800000
34193
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/idangerous.swiper.min.js?x92461
604800000
12047
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/site.js?x92461
604800000
9976
https://www.mytotalretail.com/wp-includes/js/masonry.min.js?x92461&ver=3.3.2
604800000
8950
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/chosen_v1.2.0/chosen.jquery.min.js?x92461
604800000
6774
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/modernizr.min.js?x92461
604800000
6767
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/noUISlider.6.2.0/jquery.nouislider.min.js?x92461
604800000
5563
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/boxer/jquery.fs.boxer.min.js?x92461
604800000
5211
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/bjqs-1.3.js?x92461&ver=4.9.6
604800000
4934
https://www.mytotalretail.com/wp-includes/js/jquery/jquery-migrate.min.js?x92461&ver=1.4.1
604800000
4439
https://www.mytotalretail.com/wp-includes/js/thickbox/thickbox.js?x92461&ver=3.1-20121105
604800000
4422
https://www.mytotalretail.com/wp-includes/js/imagesloaded.min.js?x92461&ver=3.2.0
604800000
2902
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sticky.js?x92461
604800000
2681
https://www.mytotalretail.com/wp-content/plugins/napco-wp-network/modules/search/js/search.js?x92461&ver=1527031158
604800000
2625
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/bootstrap.min.js?x92461
604800000
2279
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/sidebar.js?x92461
604800000
2155
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/jquery-scrolltofixed-min.js?x92461
604800000
2104
https://www.mytotalretail.com/wp-content/plugins/napco-wp-core/js/jquery.cookie.js?x92461
604800000
1809
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/overlay.js?x92461
604800000
1733
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/jquery.customSelect.min.js?x92461
604800000
1459
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prescroller.js?x92461
604800000
1438
https://www.mytotalretail.com/wp-content/plugins/napco-wp-gdpr/assets/gdpr.js?x92461&ver=4.9.6
604800000
1204
https://www.mytotalretail.com/wp-includes/js/wp-embed.min.js?x92461&ver=4.9.6
604800000
1174
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/prestitial.js?x92461
604800000
1027
https://www.mytotalretail.com/wp-includes/js/mediaelement/mediaelement-migrate.min.js?x92461&ver=4.9.6
604800000
974
https://www.mytotalretail.com/wp-content/plugins/disqus-comment-system/public/js/comment_count.js?x92461&ver=3.0.15
604800000
863
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/post-info.js?x92461
604800000
727
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DRoboto%3A900%2C400%2C700%2C400italic%2C900italic%2C700italic%2C500italic%2C500%2C300%2C300italic&swaps%5BRoboto%5D=Napco_2
604800000
609
https://www.mytotalretail.com/wp-content/themes/napco-editorial/css/bin/napco-font.css?x92461&url=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DOswald%3A400%2C700&swaps%5BOswald%5D=Napco_1
604800000
524
https://network.napco.com/total-retail/wp-content/cache/minify/14/e3dd4.css?cb=92461
604800000
333
https://network.napco.com/total-retail/wp-content/cache/minify/14/efd87.css?cb=92461
604800000
333
https://network.napco.com/wp-content/themes/napco-editorial/images/sprite_ui_2x.png?x92461
2592000000
27360
https://www.mytotalretail.com/wp-includes/js/thickbox/loadingAnimation.gif
2592000000
15621
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-x2.png?x92461
2592000000
10444
https://www.mytotalretail.com/wp-content/themes/napco-editorial/images/ajax-loader.gif?x92461
2592000000
2926
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-white-x2.png?x92461
2592000000
2595
https://www.mytotalretail.com/wp-content/themes/tr/images/twitter_circle.png?x92461
2592000000
1872
https://www.mytotalretail.com/wp-content/themes/tr/images/linkedin_circle.png?x92461
2592000000
1843
https://www.mytotalretail.com/wp-content/themes/tr/images/fb_circle.png?x92461
2592000000
1832
https://www.mytotalretail.com/wp-content/themes/tr/images/icn-soc-li-x2.png?x92461
2592000000
1787
https://network.napco.com/wp-content/themes/napco-editorial/images/icn-mag-x2.png?x92461
2592000000
1741
https://network.napco.com/wp-content/themes/tr/images/show-more-arrow-down.png?x92461
2592000000
1683
https://network.napco.com/wp-content/themes/napco-editorial/images/carousel-arrow-left-x2.png?x92461
2592000000
1638
https://network.napco.com/wp-content/themes/napco-editorial/images/carousel-arrow-right-x2.png?x92461
2592000000
1621
https://www.mytotalretail.com/wp-content/themes/tr/images/icn-soc-tw-x2.png?x92461
2592000000
1548
https://www.mytotalretail.com/wp-content/themes/tr/images/icn-soc-fb-x2.png?x92461
2592000000
1497
https://network.napco.com/wp-content/themes/napco-editorial/images/close-ico.png?x92461
2592000000
1155
https://www.mytotalretail.com/wp-content/themes/napco-editorial/images/trans.gif?x92461
2592000000
421
Reduce JavaScript execution time — 6.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://tpc.googlesyndication.com/sodar/Enqz_20U.html
1523.676
1423.936
32.5
https://www.mytotalretail.com/
1187.084
399.916
31.008
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021120601.js
955.156
814.056
22.632
Unattributable
941.308
29.548
0.528
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
781.464
729.02
13.296
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
448.132
425.068
15.852
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_275.js
406.86
181.9
15.428
https://www.mytotalretail.com/wp-includes/js/jquery/jquery.js?x92461&ver=1.12.4
349.252
249.308
7.108
https://3c1c864be8245decb194376987d5832e.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
236.068
76.036
48.052
https://cdn.wishpond.net/connect.js
224.168
185.18
14.308
https://s.dpmsrv.com/dpm_5fd7e33e01c871f02cbf9f6b0c1feec774b09cf5.min.js
208.96
151.196
7.444
https://s0.2mdn.net/10880902/1619471316141/Retail_300x250/index.html
185.212
148.316
4.476
https://pagead2.googlesyndication.com/bg/b_8rsBg2pSAE7OSEuXeXkmKAJRzK7XLbOE8Wp2RNR2Q.js
165.796
157.856
5.04
https://connect.facebook.net/signals/config/1066413326852735?v=2.9.48&r=stable
117.716
91.96
18.936
https://www.googletagservices.com/tag/js/gpt.js
108.46
72.304
31.004
https://www.mytotalretail.com/wp-content/themes/napco-editorial/js/vendor/modernizr.min.js?x92461
98.568
59.088
1.252
https://pagead2.googlesyndication.com/bg/U_DPXy_vflqTjVU_YutWJm0axOJE633NQGMGFEhf2s0.js
92.268
88.02
2.544
https://www.google-analytics.com/plugins/ga/inpage_linkid.js
72.604
61.404
0.336
https://www.redditstatic.com/ads/pixel.js
71.848
68.3
2.116
https://d.adroll.com/pixel/NYGJDST4FVE3VFSZREBNVK/ZU5F5VZ3LJHTXEYLSFHWSX?adroll_fpc=c66eae29441f329ce117f0157be29dc5-1639387769547&arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&xid_ch=f&pv=81343443466.62941&cookie=&adroll_s_ref=&keyw=&name=lytics_all
65.664
56.56
0.856
https://d.adroll.com/consent/check/NYGJDST4FVE3VFSZREBNVK?arrfrr=https%3A%2F%2Fwww.mytotalretail.com%2F&_s=16b89b55439cc98a46c8322b92a9e664&_b=2
64.956
63.204
0.26
https://connect.facebook.net/en_US/fbevents.js
57.568
48.756
6.264
https://tpc.googlesyndication.com/sodar/UFYwWwmt.js
56.904
47.364
6.08
https://tpc.googlesyndication.com/sodar/sodar2.js
56.412
51.292
1.576
https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js
53.008
27.84
22.252
https://www.google.com/recaptcha/api2/aframe
51.816
19.38
5.688
Minimize main-thread work — 9.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
6161.616
Other
1267.44
Style & Layout
477.44
Script Parsing & Compilation
410.92
Garbage Collection
393.092
Rendering
368.66
Parse HTML & CSS
214.724
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v29/KFOmCnqEu92Fr1Mu4mxP.ttf
4.6339998953044
https://fonts.gstatic.com/s/oswald/v40/TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYA.ttf
4.5290002599359
https://fonts.gstatic.com/s/roboto/v29/KFOlCnqEu92Fr1MmYUtfBBc9.ttf
3.6740000359714
https://fonts.gstatic.com/s/roboto/v29/KFOlCnqEu92Fr1MmWUlfBBc9.ttf
4.4950000010431
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,010 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
540275
885.508
SHOW DETAILS
40206
53.224
SHOW DETAILS
45633
27.028
SHOW DETAILS
209502
21.212
SHOW DETAILS
8605
15.432
SHOW DETAILS
20060
9.376
SHOW DETAILS
35216
1.512
SHOW DETAILS
117281
0
SHOW DETAILS
92032
0
SHOW DETAILS
51188
0
SHOW DETAILS
6877
0
SHOW DETAILS
6367
0
SHOW DETAILS
4777
0
SHOW DETAILS
2096
0
SHOW DETAILS
1965
0
SHOW DETAILS
1803
0
SHOW DETAILS
1663
0
SHOW DETAILS
1569
0
SHOW DETAILS
1566
0
SHOW DETAILS
1550
0
SHOW DETAILS
1263
0
SHOW DETAILS
1180
0
SHOW DETAILS
1056
0
SHOW DETAILS
928
0
SHOW DETAILS
798
0
SHOW DETAILS
777
0
SHOW DETAILS
757
0
SHOW DETAILS
477
0
SHOW DETAILS
315
0
SHOW DETAILS
235
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
SHOW DETAILS
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1346413477.jpg&w=407&h=248
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/10/GettyImages-171147319.jpg&w=420&h=240
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-x2.png?x92461
https://www.mytotalretail.com/wp-content/themes/tr/images/logo-totalretail-x2.png?x92461
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/12/jeske-2.jpg&w=108&h=108&c=true
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/10/Stephen-R.-Lett.gif&w=108&h=108&c=true
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2019/01/Jim-Shea-First-Insight.jpg&w=108&h=108&c=true
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2020/11/GettyImages-103924795.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/06/WIR-TR_072021_GettyImages-1128218442.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/04/GettyImages-882970070_TR_052021.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/05/GettyImages-1220156853.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/05/GettyImages-1097823406_TR-060921.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2021/03/TR_032321Webinar_GettyImages-1277156581.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2020/11/GettyImages-1202271610.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2020/10/GettyImages-1162741457.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2020/10/GettyImages-155440038.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2019/11/Native-Ad-featured-image.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2017/01/Samsung-Native-Ad-featured-image.jpg
https://www.mytotalretail.com/thumb/?x92461&src=/wp-content/uploads/sites/14/2017/01/Throtle-featured-image-.jpg
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/video_poster_72989.jpg&w=88&h=82
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/08/Target_team-members.jpg&w=88&h=82
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1280414921.jpg&w=88&h=82
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-980814674.jpg&w=88&h=82
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/08/A2007029_v1_1400x1400-e1597084752945.png&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1327336888.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/09/GettyImages-1306153790.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1280414921.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-980814674.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1283427150.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1188641470.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/05/Walmart_Employee.jpeg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/07/GettyImages-1163568487.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/09/GettyImages-1306153790.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/01/total_retail_talks_square_rgb_400.png&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1133132012.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/08/Target_team-members.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/Wayfair_AllModern-e1638918953545.png&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1281701141.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/10/Stephen-R.-Lett.gif&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/12/Ikea-catalogs.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/01/GettyImages-1265038744.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/GettyImages-1264308221.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/09/text-messaging-250x250.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1283427150.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Cyber-Monday-stock-image.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/06/automated-customer-service.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/06/automated-customer-service.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/12/video_poster_72989.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/08/Target_team-members.jpg&w=85&h=79
https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2021/11/GettyImages-1308902708.jpg&w=85&h=79
First Contentful Paint (3G) — 10713 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
70

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of mytotalretail.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Mytotalretail.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
div.centerizer > div.control-wrap > div.search-bar > button.toggle-search
header > div.centerizer > div.control-wrap > button.trigger-main-nav
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.control-wrap > span.logo > a > img
div.site-container > div.pusher > a > img
ul.socials > li.fb-link > a.soc-link > img
ul.socials > li.twtr-link > a.soc-link > img
ul.socials > li.li-link > a.soc-link > img
div.below-footer > div.logo > a > img
aside#recommendation > article > a > img
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
div.widget > div.clearfix > form > input#resources-search-terms
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
More News
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CONNECTING PRINT & DIGITAL DIRECTLY
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Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Categories

Tables and lists

List items (`<li>`) are not contained within `<ul>` or `<ol>` parent elements.
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Failing Elements
Home
Blogs
About Us
Advertise
Reprints
List Rental
Privacy Policy
Customer Service
Subscribe to the Total Retail Report Newsletter
Do Not Sell
RSS Feed
Find a Career in Retail
Find Retail Whitepapers

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
69

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that mytotalretail.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.2.0
jQuery
1.12.4
Modernizr
2.8.3
yepnope
WordPress
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://mytotalretail.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 9 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
5
Medium
SHOW DETAILS
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SHOW DETAILS
Failed to load resource: the server responded with a status of 403 (Forbidden)
SHOW DETAILS
Refused to execute script from 'https://ib.adnxs.com/getuid?https://a.dpmsrv.com/dpmpxl/index.php?id=$UID&q%3DxImp%26v%3D1.x%26cl%3D449%26pixelIndex%3D0%26r%3D989189%26tzOffset%3D480%26url%3Dhttps%253A%252F%252Fwww.mytotalretail.com%252F&_=1639387767518' because its MIME type ('image/gif') is not executable.
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=vu9k94wkt62xroct&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=vu9k94wkt62xroct&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
SHOW DETAILS
WebSocket connection to 'wss://artisan.wishpond.com/socket/websocket?mid=1299693&write_key=89af5518f037&cid=vu9k94wkt62xroct&vsn=2.0.0' failed: Error in connection establishment: net::ERR_NAME_NOT_RESOLVED
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for mytotalretail.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mytotalretail.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 71% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
In-Store Technology (8)
113x15
International Strategy (8)
Pricing (9)
58x15
Search Engine Optimization (9)
Catalog Design (9)
105x15
In-Store Technology (8)
How-to Guides (25)
110x15
Industry Sector Reports (68)
About Us
290x22
Blogs
About Us
290x22
Advertise
Advertise
290x22
Reprints
Reprints
290x22
List Rental
List Rental
290x22
Privacy Policy
Privacy Policy
290x22
Customer Service
Customer Service
290x22
Subscribe to the Total Retail Report Newsletter
RSS Feed
290x22
Find a Career in Retail
Find a Career in Retail
290x22
Find Retail Whitepapers
Find Retail Whitepapers
290x22
Facebook
See All »
45x14
SoundCommerce Leverages Real-Time Data to Grow CLV
See All »
45x14
Cost-Effective Holiday Digital Marketing Tips
See All »
45x14
How to Hire When You Can’t Pay Top Dollar
See All »
45x14
How Misidentifying Customers is Costing Your Brand
See All »
45x14
The Stars of Today’s Omnichannel Retail Landscape
See All »
45x14
Post-COVID Strategy … Be Careful Not to Overmail
See All »
45x14
How Retail Can Digitally Empower Frontline Workers
See All »
45x14
BFCM Data Help Retailers Prepare for Holiday Chaos
See All »
45x14
2021 Top Omnichannel Retailers and Industry Themes
Pricing (9)
58x15
E-Commerce (92)
Best Practices (4)
102x15
Case Studies (9)
Case Studies (9)
94x15
Company Profiles (1)
Company Profiles (1)
118x15
How-to Guides (25)
Research (50)
80x15
Special Reports (180)
Special Reports (180)
122x15
Tips and Tools (13)
Tips and Tools (13)
109x15
Trends/Analysis (19)
Trends/Analysis (19)
119x15
White Papers (155)
div.widget > div.clearfix > form > input.button
58x28
div.widget > div.clearfix > form > input#resources-search-terms
Home
290x30
Blogs
Does Your Company Provide Good Customer Service?
122x24
div.feed > div.feed-col > article.post-title > a.post-thumb-half

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
div.control-wrap > span.logo > a > img
div.site-container > div.pusher > a > img
ul.socials > li.fb-link > a.soc-link > img
ul.socials > li.twtr-link > a.soc-link > img
ul.socials > li.li-link > a.soc-link > img
div.below-footer > div.logo > a > img
aside#recommendation > article > a > img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
30

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of mytotalretail.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mytotalretail.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 69.16.237.35
Continent: North America
Country: United States
United States Flag
Region: Michigan
City: Lansing
Longitude: -84.6244
Latitude: 42.7376
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 104.96.226.43
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.mytotalretail.com
Issued By: GlobalSign GCC R3 DV TLS CA 2020
Valid From: 9th January, 2021
Valid To: 10th February, 2022
Subject: CN = www.mytotalretail.com
Hash: 5e5936ce
Issuer: CN = GlobalSign GCC R3 DV TLS CA 2020
O = GlobalSign nv-sa
S = BE
Version: 2
Serial Number: 10314779652359860901440986706
Serial Number (Hex): 21542F8D63CFF4189C811E52
Valid From: 9th January, 2024
Valid To: 10th February, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:0D:98:C0:73:7F:AB:BD:BD:D9:47:4B:49:AD:0A:4A:0C:AC:3E:C7:7C
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.globalsign.com/gsgccr3dvtlsca2020.crl
Certificate Policies: Policy: 1.3.6.1.4.1.4146.1.10
CPS: https://www.globalsign.com/repository/
Policy: 2.23.140.1.2.1
Authority Information Access: CA Issuers - URI:http://secure.globalsign.com/cacert/gsgccr3dvtlsca2020.crt
OCSP - URI:http://ocsp.globalsign.com/gsgccr3dvtlsca2020
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 6F:53:76:AC:31:F0:31:19:D8:99:00:A4:51:15:FF:77:
15:1C:11:D9:02:C1:00:29:06:8D:B2:08:9A:37:D9:13
Timestamp : Jan 9 00:27:13.760 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:06:A8:80:DA:9C:A4:0C:27:B1:7E:B1:79:
2D:09:0A:A5:A6:B4:AD:29:D0:D0:DB:73:E1:9C:07:C9:
10:B8:A8:66:02:21:00:EE:E6:4E:E5:6B:CE:2D:F5:C4:
05:10:DD:2A:1B:85:5D:A6:24:42:70:C0:03:F3:5D:22:
64:AA:C7:7A:11:06:E9
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Jan 9 00:27:14.419 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:9E:C5:1D:A2:CE:48:35:57:B4:C6:5F:
63:DD:0E:07:6C:0F:8D:48:80:D0:F4:F2:27:6B:AE:B8:
D3:7A:03:A4:DA:02:21:00:DA:C8:47:C1:1E:BF:50:01:
D7:33:21:23:E8:25:C2:60:B9:F7:A1:5A:36:11:FC:24:
E3:3B:3F:5B:50:F4:74:4E
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:mytotalretail.com
DNS:www.mytotalretail.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
mytotalretail.com. 69.16.237.35 IN 300

NS Records

Host Nameserver Class TTL
mytotalretail.com. ns1.data102.com. IN 600
mytotalretail.com. ns2.data102.com. IN 600

MX Records

Priority Host Server Class TTL
20 mytotalretail.com. mx2.zoho.com. IN 600
50 mytotalretail.com. mx3.zoho.com. IN 600
10 mytotalretail.com. mx.zoho.com. IN 600

SOA Records

Domain Name Primary NS Responsible Email TTL
mytotalretail.com. ns1.data102.com. noc.quonix.net. 600

TXT Records

Host Value Class TTL
mytotalretail.com. _globalsign-domain-verification=d7KxCJfBPDkPD3YkFFIu2v68aYUj64_RDA5tDdWC1Y IN 600

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 13th December, 2021
Server: Apache/2.4.41 (Ubuntu)
Cache-Control: max-age=1149
Expires: 13th December, 2021
Content-Type: text/html; charset=UTF-8
Last-Modified: 13th December, 2021
ETag: "26fb7-5d30320c5e5e4"
Accept-Ranges: bytes
Content-Length: 159671
Vary: Accept-Encoding

Whois Lookup

Created: 24th February, 2015
Changed: 16th May, 2019
Expires: 24th February, 2024
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: dns1.quonix.net
dns2.quonix.net
dns3.quonix.net
Owner Organization: NAPCO
Owner State: New Jersey
Owner Country: US
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=MYTOTALRETAIL.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=MYTOTALRETAIL.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=MYTOTALRETAIL.COM
Full Whois: Domain Name: MYTOTALRETAIL.COM
Registry Domain ID: 1905187318_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: https://www.godaddy.com
Updated Date: 2019-05-16T00:46:46Z
Creation Date: 2015-02-24T11:36:43Z
Registrar Registration Expiration Date: 2024-02-24T11:36:43Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registrant Organization: NAPCO
Registrant State/Province: New Jersey
Registrant Country: US
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=MYTOTALRETAIL.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=MYTOTALRETAIL.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=MYTOTALRETAIL.COM
Name Server: DNS1.QUONIX.NET
Name Server: DNS3.QUONIX.NET
Name Server: DNS2.QUONIX.NET
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-12-13T09:28:48Z <<<
For more information on Whois status codes, please visit https://icann.org/epp

TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.
View Raw Whois

Nameservers

Name IP Address
dns1.quonix.net 64.111.16.16
dns2.quonix.net 45.33.60.85
dns3.quonix.net 45.33.60.85
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